{"id":769,"date":"2024-02-29T09:51:34","date_gmt":"2024-02-29T00:51:34","guid":{"rendered":"https:\/\/xn--950ba19ri1m.net\/?p=769"},"modified":"2024-02-29T09:51:34","modified_gmt":"2024-02-29T00:51:34","slug":"%eb%93%9c%eb%9d%bc%eb%a7%88-%eb%82%b4-%eb%82%a8%ed%8e%b8%ea%b3%bc-%ea%b2%b0%ed%98%bc%ed%95%b4%ec%a4%98-tvn-%ed%8b%b0%eb%b9%99-%ec%95%84%eb%a7%88%ec%a1%b4-%ed%8a%b8%eb%a6%ac%ed%94%8c","status":"publish","type":"post","link":"https:\/\/xn--950ba19ri1m.net\/?p=769","title":{"rendered":"\ub4dc\ub77c\ub9c8 \u2018\ub0b4 \ub0a8\ud3b8\uacfc \uacb0\ud63c\ud574\uc918\u2019 tvN-\ud2f0\ube59-\uc544\ub9c8\uc874 \ud2b8\ub9ac\ud50c \ud765\ud589!"},"content":{"rendered":"

\"\"<\/p>\n

\ub3d9\ub124\ubc29\ub124 \uae30\uc790 | \ub4dc\ub77c\ub9c8 ‘\ub0b4 \ub0a8\ud3b8\uacfc \uacb0\ud63c\ud574\uc918’\uac00 \ubc29\uc1a1\uc0ac(tvN), \ud1a0\uc885 OTT(\ud2f0\ube59), \uae00\ub85c\ubc8c OTT(\uc544\ub9c8\uc874\ud504\ub77c\uc784\ube44\ub514\uc624)\uae4c\uc9c0 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc \uc804\uccb4\uc5d0\uc11c \ub300\ubc15\uc744 \ud130\ud2b8\ub9ac\uba70 ‘\ud2b8\ub9ac\ud50c \ud765\ud589’\uc774\ub77c\ub294 \uc774\ub840\uc801 \uc131\uacfc\ub97c \ub0a8\uacbc\ub2e4. \uc5ed\ub300 tvN \uc6d4\ud654\ub4dc\ub77c\ub9c8 \uc911 \ud3c9\uade0\uc2dc\uccad\ub960 1\uc704(\ub2d0\uc2a8\ucf54\ub9ac\uc544 \uc720\ub8cc\ud50c\ub7ab\ud3fc \uc218\ub3c4\uad8c, \uc804\uad6d \uac00\uad6c \uae30\uc900), \ud2f0\ube59\uc5d0\uc11c \uc11c\ube44\uc2a4\ub41c \uc5ed\ub300 tvN\uc758 \ubaa8\ub4e0 \ucf58\ud150\uce20\ub97c \ud1b5\ud2c0\uc5b4 \uc720\ub8cc\uac00\uc785\uae30\uc5ec\uc790\uc218 1\uc704, \uc544\ub9c8\uc874\ud504\ub77c\uc784\ube44\ub514\uc624\uc5d0\uc11c \uae00\ub85c\ubc8c \uc77c\uac04 TV\uc1fc \uc21c\uc704\uc5d0\uc11c K\ub4dc\ub77c\ub9c8 \ucd5c\ucd08\ub85c 1\uc704(\ud50c\ub9ad\uc2a4\ud328\ud2b8\ub864 \uae30\uc900)\ub97c \uae30\ub85d\ud588\ub2e4.<\/p>\n

 <\/p>\n

OTT \uc624\ub9ac\uc9c0\ub110\ub85c \uc81c\uc791\ub41c K\ub4dc\ub77c\ub9c8 \uac00\uc6b4\ub370\uc120 \ub2e4\uc218\uc758 \uc138\uacc4\uc801 \ud765\ud589\uc791\uc774 \ub098\uc654\uc9c0\ub9cc, \uad6d\ub0b4 \ubc29\uc1a1\uc0ac\uc5d0 \ud3b8\uc131\ub41c \ub4dc\ub77c\ub9c8\uac00 \uae00\ub85c\ubc8c OTT 1\uc704 \uae30\ub85d\uc744 \uc138\uc6b4 \uac74 \uc774\ub840\uc801\uc774\ub2e4. \ub610\ud55c \ud2f0\ube59\uacfc \uc544\ub9c8\uc874\ud504\ub77c\uc784\ube44\ub514\uc624\uac00 \uad6d\ub0b4\uc640 \ud574\uc678\ub85c \uc11c\ube44\uc2a4 \uc9c0\uc5ed\uc774 \ub098\ub258\uc5b4\uc9d0\uc5d0 \ub530\ub77c \ud2f0\ube59 \ub610\ud55c \uad6d\ub0b4 \uc2dc\uccad\uc790\ub4e4\uc774 \ub300\uac70 \ubab0\ub9ac\uba70 \uc5ed\ub300\uae09 \uc131\uacfc\ub97c \ub0c8\ub2e4.<\/p>\n

 <\/p>\n

\uc774\uac19\uc740 \uace0\uc131\uacfc\uc5d0 \ud799\uc785\uc5b4 \ubc15\ubbfc\uc601, \ub098\uc778\uc6b0, \uc774\uc774\uacbd, \uc1a1\ud558\uc724 \ub4f1 \uc8fc\uc5f0 \ubc30\uc6b0 4\uc778\uc744 \ud3ec\ud568\ud55c \ucd9c\uc5f0\uc9c4\uacfc \uc81c\uc791\uc9c4\uc740 3\uc6d4 \ucd08 \ubca0\ud2b8\ub0a8\uc73c\ub85c \ud3ec\uc0c1\ud734\uac00\ub97c \uac08 \uc608\uc815\uc774\ub2e4. \ud568\uaed8 \uace0\uc0dd\ud55c \uc81c\uc791\uc9c4\uacfc \ucd9c\uc5f0\uc9c4\ub4e4 \uac04 \ud654\ud569\uc744 \ub2e4\uc9c0\uace0 \ub610\ub2e4\ub978 \uc791\ud488\uc5d0\uc11c\ub3c4 \ub2e4\uc2dc \ud55c\ubc88 \uc758\uae30\ud22c\ud569\uc744 \ubc14\ub77c\ub294 \uc790\ub9ac\uac00 \ub420 \uc804\ub9dd\uc774\ub2e4.<\/p>\n

 <\/p>\n

\uc554\ud658\uc790 \uc5f0\uae30\ub97c \uc704\ud574 37kg\uae4c\uc9c0 \uac10\ub7c9\ud55c \ubc15\ubbfc\uc601\uc740 \ubb3c\ub860, \ub2f9\ub2f9\ud788 \ub85c\ub9e8\uc2a4 \ub0a8\uc8fc\uc758 \uc874\uc7ac\uac10\uc744 \uc785\uc99d\ud55c \ub098\uc778\uc6b0, \uc740\ud1f4\uc791 \ub17c\ub780\uc744 \ubd88\ub7ec \uc62c \uc815\ub3c4\ub85c \uce90\ub9ad\ud130\uc5d0 \uc9c4\uc815\uc131 \uc788\uac8c \uc784\ud55c \uc774\uc774\uacbd, \ubbf8\uce5c \uc5f0\uae30\ub825\uc73c\ub85c \uc5f0\uae30 \uc804\uc131\uae30\ub97c \ub9de\uc774\ud55c \uc1a1\ud558\uc724\uae4c\uc9c0 \uc8fc\uc870\uc5f0\uae09 \uc5f0\uae30\uc790 \ubaa8\ub450\uac00 \ubb3c\uc774 \uc624\ub978 \uc5f0\uae30\ub825\uc774\ub77c\ub294 \ud3c9\uac00\ub97c \ubc1b\uc73c\uba70 \ub728\uac70\uc6b4 \uad00\uc2ec\uc744 \ubc1b\uc558\ub2e4.<\/p>\n

 <\/p>\n

‘\ub0b4 \ub0a8\ud3b8\uacfc \uacb0\ud63c\ud574\uc918’\ub294 \uc791\ud488\uc744 \uc704\ud574 \ud30c\uaca9 \ubcc0\uc2e0\ud55c \ubc15\ubbfc\uc601\uc758 \ubaa8\uc2b5\uacfc \ud2f0\ube59\uc758 \ud654\uc81c\uc791 ‘\ud658\uc2b9\uc5f0\uc560’\ub97c \uc5f0\uc0c1\uc2dc\ud0a4\ub294 \ud2f0\uc800\ub97c \uc0ac\uc804 \uacf5\uac1c\ud558\ub294 \ub4f1 \ud68d\uae30\uc801 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \ubc29\uc1a1 \uc804\ubd80\ud130 \ud654\uc81c\ub97c \ubaa8\uc558\ub2e4. \uc804 \ud68c\ucc28\ub97c \ud1b5\ud2c0\uc5b4 \uc218\ub3c4\uad8c \ud3c9\uade0 \uc2dc\uccad\ub960 9.9%, \uc804\uad6d \ud3c9\uade0 \uc2dc\uccad\ub960 9.2%\ub97c \uae30\ub85d\ud558\uba74\uc11c \uc218\ub3c4\uad8c\uacfc \uc804\uad6d \ubaa8\ub450 \uc5ed\ub300 tvN \uc6d4\ud654\ub4dc\ub77c\ub9c8 \ud3c9\uade0 \uc2dc\uccad\ub960 1\uc704\ub85c \uc720\uc885\uc758 \ubbf8\ub97c \uac70\ub454 ‘\ub0b4 \ub0a8\ud3b8\uacfc \uacb0\ud63c\ud574\uc918’\ub294 \ub0a8\ub140 10\ub300 \uc2dc\uccad\uce35\uc5d0\uc11c \uac01\uac01 \uc804 \ud68c\ucc28 \uc218\ub3c4\uad8c \ud3c9\uade0 3.7%, 4.8%\ub97c \uae30\ub85d\ud558\uba70, 2022\ub144 \uc774\ud6c4 tvN \ud3c9\uc77c \ub4dc\ub77c\ub9c8 \ub0a8\ub140 10\ub300 \uc2dc\uccad\ub960 \uc911 \uac00\uc7a5 \ub192\uc740 \uc218\uce58\ub97c \ubcf4\uc600\ub2e4. \uc5f0\uc774\uc740 \uc790\uccb4 \ucd5c\uace0 \uc2dc\uccad\ub960 \uacbd\uc2e0, TV-OTT \ud654\uc81c\uc131 1\uc704 \ub4f1 \ubc29\uc1a1 \ub0b4\ub0b4 \ud30c\uc8fd\uc9c0\uc138\uc758 \uae30\ub85d \uacbd\uc2e0\uc5d0 \uc774\uc5b4, tvN \ub4dc\ub77c\ub9c8 \uacf5\uc2dd SNS\uc640 SMR\uc744 \ud1b5\ud574 \uacf5\uac1c\ub41c \uacf5\uc2dd \uc601\uc0c1\uc740 \uc9c0\ub09c 26\uc77c \uae30\uc900 \uc870\ud68c\uc218 10\uc5b5 5\ucc9c \ubdf0\ub97c \ub3cc\ud30c\ud558\uba74\uc11c \uad6d\ub0b4 \ub4dc\ub77c\ub9c8 \ub2e8\uc77c IP\ub85c\ub294 \uc5ed\ub300\uae09 \uc218\uce58\ub97c \uae30\ub85d\ud588\ub2e4. tvN\uc740 \uc774\uac19\uc740 \uc2dc\uccad\ub960 \uc0c1\uc2b9\uc138\ub97c \uc9c0\ub09c 26\uc77c \uccab \ubc29\uc1a1\ub41c \uc6d4\ud654\ub4dc\ub77c\ub9c8 ‘\uc6e8\ub529 \uc784\ud30c\uc11c\ube14’\uacfc \uc0c8 \ud1a0\uc77c\ub4dc\ub77c\ub9c8 ‘\ub208\ubb3c\uc758 \uc5ec\uc655’\uc73c\ub85c \uc774\uc5b4\uac04\ub2e4\ub294 \ubcf5\uc548\uc774\ub2e4.<\/p>\n

 <\/p>\n

\ub610\ud55c ‘\ub0b4 \ub0a8\ud3b8\uacfc \uacb0\ud63c\ud574\uc918’\ub294 \ud2f0\ube59\uc774 \uc11c\ube44\uc2a4\ub41c \uc774\ub798 tvN \ub4dc\ub77c\ub9c8, \uc608\ub2a5\uc744 \ud1b5\ud2c0\uc5b4 \uc720\ub8cc\uac00\uc785\uae30\uc5ec\uc790\uc218 \uc5ed\ub300 1\uc704\ub97c \uae30\ub85d\ud55c \ucf58\ud150\uce20\ub2e4. \uc804 \ud68c\ucc28 \uc2e4\uc2dc\uac04 \ub77c\uc774\ube0c\uc640 VOD\ub97c \ud569\uc0b0\ud588\uc744 \ub54c \ucd1d 20\uc5b5\ubd84(3,330\ub9cc \uc2dc\uac04)\uc5d0 \ub2ec\ud558\ub294 \uc2dc\uccad\uc2dc\uac04\uc744 \uae30\ub85d\ud588\ub2e4. \ud2f0\ube59 \uccab \ubc29\uc1a1 \ub300\ube44 \ucd5c\uc885\ud68c \ubc29\uc1a1\uc758 \uc2e4\uc2dc\uac04 \ub77c\uc774\ube0c UV(\uc21c\ubc29\ubb38\uc790\uc218)\ub294 \uc57d 243% \uc99d\uac00\ud588\uace0, \ub204\uc801 \uc720\ub8cc\uac00\uc785\uae30\uc5ec\uc790\uc218 \uc5ed\uc2dc \uac00\ud30c\ub974\uac8c \uc99d\uac00\ud574 \uccab \uc8fc \ub300\ube44 1,000%\uac00 \ub118\ub294 \uc0c1\uc2b9\ub960\uc744 \ubcf4\uc774\uba70 \uc885\uc601\ud588\ub2e4. \ud2f0\ube59\uc740 \uc791\ub144 12\uc6d4\ubd80\ud130 \ud604\uc7ac\uae4c\uc9c0 ‘\ub0b4 \ub0a8\ud3b8\uacfc \uacb0\ud63c\ud574\uc918’, ‘\ud658\uc2b9\uc5f0\uc5603’ \ub4f1\uc774 \uc787\ub2ec\uc544 \uc131\uacf5\ud558\uba70 \uc9c1\uc804 3\uac1c\uc6d4(23\ub144 9\uc6d4~11\uc6d4) \ub300\ube44 36% \ub9ce\uc740 \uc2e0\uaddc \uc720\ub8cc\uac00\uc785\uc790\ub97c \uc5f0\ub9d0\uc5f0\ucd08\uc5d0 \ub04c\uc5b4 \ubaa8\uc558\ub2e4.<\/p>\n

 <\/p>\n

\uae00\ub85c\ubc8c \uc131\uacfc\ub3c4 \ub0a8\ub2ec\ub790\ub2e4. ‘\ub0b4 \ub0a8\ud3b8\uacfc \uacb0\ud63c\ud574\uc918’\ub294 \uc9c0\ub09c 25\uc77c \uae30\uc900 \uc544\ub9c8\uc874\ud504\ub77c\uc784\ube44\ub514\uc624\uc5d0\uc11c K\ub4dc\ub77c\ub9c8 \ucd5c\ucd08\ub85c 4\ucc28\ub840\uc5d0 \uac78\uccd0 \uae00\ub85c\ubc8c TV\uc1fc \ubd80\ubb38 \uc77c\uac04 \uc21c\uc704 1\uc704\ub97c \uae30\ub85d\ud588\ub2e4. \uc7a5\uae30\ud765\ud589\uc758 \ucc99\ub3c4\uc778 \uc6d4\uac04 \uc21c\uc704\uc5d0\uc11c\ub3c4 1\uc6d4\uc5d0 \uae00\ub85c\ubc8c 2\uc704\ub97c \uae30\ub85d\ud588\uace0 \ubc29\uc1a1\uc774 \uc885\uc601\ub41c \ud604\uc7ac\uae4c\uc9c0\ub3c4 \uc77c\uac04 \ucc28\ud2b8 1~2\uc704\ub97c \ub2e4\ud22c\ub294 \uc911\uc774\ub2e4. \ubc29\uc1a1 \uae30\uac04 \uc911\uc5d0\ub294 \ub204\uc801 73\uac1c\uad6d\uc5d0\uc11c \uc77c\uac04 \uc21c\uc704 1\uc704\ub97c \uae30\ub85d\ud588\uace0 \uc804\ud1b5\uc801\uc73c\ub85c K\ub4dc\ub77c\ub9c8 \uac15\uc138 \uc9c0\uc5ed\uc774\uc5c8\ub358 \uc544\uc2dc\uc544\ubfd0\ub9cc \uc544\ub2c8\ub77c \ubbf8\uad6d(\ucd5c\uace0 2\uc704), \uce90\ub098\ub2e4(\ucd5c\uace0 1\uc704), \ud504\ub791\uc2a4(\ucd5c\uace0 2\uc704), \uc601\uad6d (\ucd5c\uace0 3\uc704) \ub4f1\uc744 \uae30\ub85d\ud558\uba70 \ubbf8\uc8fc,\uc720\ub7fd \uad6d\uac00\uc5d0\uc11c\ub3c4 ‘\ub0b4\ub0a8\uacb0 \uc5f4\ud48d’\uc5d0 \ub3d9\ucc38\ud588\ub2e4. (\ud50c\ub9ad\uc2a4\ud328\ud2b8\ub864 \uae30\uc900) \ub4dc\ub77c\ub9c8\ub97c \uc81c\uc791\ud55c CJ ENM \uacc4\uc5f4 \uc2a4\ud29c\ub514\uc624\ub4dc\ub798\uace4\uc740 \uc544\ub9c8\uc874\ud504\ub77c\uc784\ube44\ub514\uc624\uc5d0\uc11c\ub3c4 \uae00\ub85c\ubc8c \ud788\ud2b8\uc791\uc744 \ubc30\ucd9c\ud558\uba70 \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc\uacfc \ud611\uc5c5 \ubc18\uacbd\uc744 \ub113\ud600\ub098\uac08 \uac83\uc73c\ub85c \uae30\ub300\ub41c\ub2e4.<\/p>\n

 <\/p>\n

CJ ENM \uad00\uacc4\uc790\ub294 ‘K\ucf58\ud150\uce20\uac00 \ubc29\uc1a1 \ucc44\ub110\uacfc \uad6d\ub0b4, \ud574\uc678 OTT\uc5d0\uc11c \ud2b8\ub9ac\ud50c \ud765\ud589\uc5d0 \uc131\uacf5\ud55c \uac83\uc740 \uc774\ub840\uc801\uc778 \uc77c’\uc774\ub77c\uba70, ”\ub0b4 \ub0a8\ud3b8\uacfc \uacb0\ud63c\ud574\uc918’\ub294 CJ ENM\uc758 tvN \ucc44\ub110\uacfc \uacc4\uc5f4\uc0ac\uc778 \uc2a4\ud29c\ub514\uc624\ub4dc\ub798\uace4, \ud2f0\ube59\uc774 \ud798\uc744 \ud569\uccd0 \ub9c8\ucf00\ud305, \uc81c\uc791, \uc720\ud1b5 \uc804\ub7b5\uc744 \ud3bc\uccd0 \ube5b\uc744 \ubc1c\ud55c \uc0ac\ub840’\ub77c\uace0 \uc124\uba85\ud588\ub2e4.<\/p>\n

 <\/p>\n

\uc81c\uacf5=CJ ENM<\/p>\n

 <\/p>\n

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